In an action that could prove we have achieved top Millennial, Vice is actually debuting a new Snapchat dating tv show sponsored by complenymphomaniac near ment and hosted by Action Bronson. Set aside a second so that all those buzzy terms and companies emerge.
The weekly, 8-episode program is called Hungry Hearts featuring lovers taking place times that are designed by Bronson himself. During the period of the mini-series, the chef-turned-rapper will bend their matchmaker muscles as he curates times, supplies play-by-play discourse on each outing, and forecasts perhaps the would-be lovebirds will have to the next day.
Hungry Hearts just isn’t Bronson’s basic tv show for Vice. His indulgent web collection for Munchies – F*ck, which is tasty – is actually a bonafide success that relocated to Viceland and you will be printing a cookbook according to meals through the program. It ought to come as no surprise to fans that their dates for Hungry Hearts will function a good amount of delicious eats.
The fresh series premiered exclusively on Vice’s Snapchat Take a look at station on Wednesday, August 30. The news organization expressed enjoyment during the possible opportunity to take part in this brand-new format Snapchat is offering to writers and creators.
“Vice and Snap have had an incredible long-term partnership,” mentioned Sterling Proffer, svp and mind of business strategy and development for Vice Media. “We’ve been a Discover spouse from time one, and launching this program is yet another means we are checking out brand-new, imaginative platforms together.”
“Our current fans on Snapchat, and everywhere else for instance, really love Action Bronson,” Proffer persisted. “causeing this to be program was a powerful way to broaden our very own get to from the platform and bring a lot more people to the fold. We adored the process to produce anything unique when it comes down to concerts system.”
Fit in addition has expressed passion for forward-thinking content creation cooperation.
“The Hungry minds content material is indeed strongly related what we would at Match,” said Ayesha Gilarde, complement’s CMO, “as a result it ended up being a natural complement our brand to-be an integral part of this tv series for connecting with singles.”
One episode movie stars prospective few Dean and Olivia, whom hit right up a cemetery in Ozone Park, Queens (Bronson’s old stomping grounds), and acquire familiar with one another over sammies from D’Angelo’s Sausage Truck. Check out an exclusive video right here, thanks to Billboard. Snapchat consumers can sign up to the program within app.
In terms of whether this brand-new format be a success with the desired Millennial industry, the team behind Hungry Hearts has high expectations.
“viewing first dates is actually enjoyable,” stated Proffer, “and enjoying any such thing with Action is actually humorous. Increase food into the mix, while minimize any explanation not to ever watch the tv series.”